We are bfw tailormade
Our team is a blend of seasoned strategists, creative visionaries, and industry veterans who’ve spent decades guiding c‒level executives through complex transformations. With backgrounds in industrial leadership, organizational psychology, and creative storytelling, we bring a rare mix of skills to the table. We’ve walked in your shoes, tackled your challenges, and delivered results for organizations just like yours.
Our Veterans
Andreas Schneider
CEO & Founder
"I am a proud native of the Palatinate region, happily married, and a dedicated father of two children.
After earning my degree in Business Administration from the University of Mannheim with a focus on International Management & Marketing, I began my career at wob AG in Viernheim. There, I progressed from consultant to board member and eventually became Executive Director of the international agency network BBN (Business Branding Network).
With the founding of bfw tailormade business consulting, I focus on Corporate Strategy, M&A, and Change Communication.
In parallel, as part of my work with bfw, I also take on transitional management roles, including serving as Global CMO at Physik Instrumente (PI) in Karlsruhe – always with the ambition not only to develop strategies but let them fly."
Jamie Bishop
USA Partner
"I am an experienced executive in business planning and marketing services, with over four decades of work in strategy, marketing management, and execution. I specialize in strategic planning, messaging models, and brand development, with a focus on identifying and leveraging opportunities for client companies.
My background offers a diverse range of experience in problem-solving at leading companies in life sciences, industrial technology, agribusiness, services, and medical marketing.
I hold a BA from Nebraska Wesleyan University and attended the University of Nebraska Graduate School of Journalism."
Our Experts
Sebastian Igna
Creative Director
"I have been part of the company for over 12 years – growing from a production artist to Creative Director. Together with my team, I bring our clients' strategies to life through visual storytelling, adding emotional impact and transforming complex topics into clear, memorable visuals. Always open to new methods and technologies, I develop creative solutions that stay ahead of the curve.
In my personal life, I am a passionate photographer and an avid mountain biker."
Dilara KöysĂ¼ren
Head of Consulting
"I have been working in marketing for over ten years, primarily in the B2B sector. Starting from a very hands‒on, operational role, I have gradually developed into a versatile generalist. Today, I operate at the intersection of inbound and outbound marketing as well as marketing automation. This includes websites and landing pages, paid ads, organic channels, and the entire digital presence."
Mike Siedersleben
Project Management
"I grew up in Northern Germany and studied communication sciences in the Palatinate. Today, I live and work in Mannheim, where I coordinate processes, set priorities, and drive projects forward in a structured way as a project manager in the cross‒media field. I value clear tasks, efficient workflows, and quick adaptability. I give my all for those moments when creativity and structure align perfectly. In my personal life, cooking, short stories, and concerts keep me balanced – and when those aren’t available, Ferrero does the trick."
