Without a vital spark, the best-laid plans often stall from inertia. We empower your company to design a strategy that is inspiring and actionable. Through meticulous strategic thinking, compelling values and authentic storytelling, we transform your plans to missions that rally people and drive success.
We ignite your impact with purpose.
What keeps you up at night?
Leading a B2B organization comes with hurdles that can frustrate even the most capable teams.
Stagnant
Growth
Inertia is the result of misaligned strategies, siloed processes and the simple failure to adapt to evolving markets. Renewal of purpose will reveal your exciting opportunities to grow.
Wandering without Purpose
This challenge holds back every part of your organization - from sales and marketing to operations and procurement. Gaining strategic clarity reignites your competitive edge.
Disengaged
Employees
Poor performance damages culture, which further disengages your workforce in a toxic cycle. Realigning your talents accelerates your velocity!
Poor
Integration
Clashing cultures derail expected value from mergers, reorganizations or converging technology plans. A common purpose will help you realize the promise of intended changes.
Finding your super power and taking action.
With Purpose.
Your company is unique. Your market is different. So why accept cookie-cutter action plans?
We craft tailored action plans that are driven by your purpose, addressing your key challenges. In our experience, every company has unrealized potential – often a bigger idea. Our job is to help you uncover opportunities, imagine new possibilities and catalyze change with renewed purpose.
Sharpen
Strategy
We conduct thorough market analysis, benchmark your competitors, and sharpen the edge of your unique value proposition. Together we turn your strategy into a clear, compelling story.
Accelerate Momentum
We help your leadership teams deliver strategies that bridge the gap between intentions and motivated action. The result? Everyone works relentlessly to achieve bigger goals with a joint vision.
Drive Transformation
Culture is the heartbeat of your organization. Our approach embeds purpose into daily work habits. This transforms a disengaged workforce into a growth-oriented powerhouse.
Bring your vision to life.
With Purpose.
At bfw tailormade, we believe strategy only drives transformation when it fulfills authentic values. And sometimes companies – through growth or time – lose touch with their real purpose.
Our dual approach will define your purpose-driven strategy and surround your plans with compelling stories. These stories uncover the true values within your organization and channel belief and commitment into action. The result: strategies that are both connected with the hearts and the minds of your people. Intellectually robust and emotionally resonant.
We believe that people are the driving force behind lasting change.
It is easy to lose sight of this – as entire industries transform before our eyes. Our goal is to ensure your people become endlessly creative. In a world of automation and AI, people remain the driving force behind lasting change. We don’t treat people like robots – we inspire them to become active champions of your mission.
“If you want to build a ship, don’t drum up the men to gather wood,
divide the work, and give orders.
Instead, teach them to yearn for the vast and endless sea."
Antoine de Saint-Exupéry
Insight to Impact.
Transformation is a destination with a structured yet flexible roadmap:
1
Renewing your purpose
We're kicking off by immersing ourselves in your world: Leadership interviews. Team surveys. Cultural definition. Market analysis. From these insights we help you define your opportunities and growth trajectory.
2
Bringing life to your purpose
In dynamic forums, we work with your leadership to realize your purpose. What acts and skills are crucial? What is the proper sequence of steps? What KPIs must be tracked? These sessions are a key juncture in your company’s strategic success.
3
Fulfilling your purpose with action
Success comes down to execution. Which is another way to say it comes down to people. How they work. How they live. What motives they bring to use their talent. Our creative process aims to reach your people at an emotional, authentic level. That is how they fill your purpose with life.
4
Measuring your success
Take good care of the inside of your company, and your company will take good care of the outside. With execution, training, and clear success measurement, we help you turn purpose into real progress – tracking impact from c-suite KPIs to the cultural values of HR and the market, all the way to hard business outcomes like revenue. We stay by your side to ensure your purpose delivers sustainable success.
What sets bfw tailormade apart?
You have many consulting options - so why choose us? At bfw tailormade,
we bring a rare combination of strategic expertise and creative excellence.
Purposeful Integration of Strategy and Creative Communication
We deliver strategy and creative execution in a single process. Most consultancies sell the same strategy over and over or focus on tactical marketing. We ground your strategy in real data and bring it to life with with inspiration.
Deep Collaboration with Leadership Teams
We roll up our sleeves and work alongside your c-suite and management, co-creating solutions that fit your resources, culture, and opportunities. This hands-on approach delivers a strategy you can implement immediately.
Focus on both Intangible and Tangible Results
Inspiration without results is empty. Results without inspired action are unsustainable. We give you the best of both worlds: motivated teams and measurable outcomes.
Tailored Solutions based on your Unique Story
Every organization has an unrealized opportunity: Like a raw diamond with unleashed potential. And just like a jeweller transforms a rough stone into a radiant gem, we work with organizations to create an enduring value in their market.
Meet our Passionate Team
Our team of seasoned strategists, creative visionaries and industry veterans have spent decades guiding c-level executives through complex transformations.
With backgrounds in industrial leadership, organizational psychology and creative storytelling, we bring a rare mix of skills to the table. We’ve walked in your shoes, tackled your challenges, and delivered results for organizations just like yours.
Why Purpose Matters
Many strategies do not fail due to a lack of planning, but because people do not recognize the “why.” This is exactly where bfw-tailormade comes in: We help leaders connect clarity at the top with commitment throughout the entire organization. Through purpose-driven communication, we make strategy tangible, achieve measurable progress, and create sustainable impact.
Our one-pager shows why purpose is the key.
