About Us

We are a strategy and communications consulting firm. With our ‘purpose-driven strategies’ approach, we develop concepts that don't end up in PowerPoint presentations, but are understood, lived and implemented. In doing so, we remove internal, cultural and personal barriers – so that plans become reality.

We are bfw tailormade business consulting.

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The bfw tailormade Group

Employees: 45+

Strategy agency

Our strategists support B2B companies in effectively implementing their strategy. We combine strategy, organisation, leadership and brand, turning purpose into a clear decision-making framework that creates alignment, accelerates transformation and achieves measurable impact.

Full-service agency

We are a communications agency focusing on implementation and brand staging. We develop strong brand identities, tell relevant stories and create striking corporate designs. Through omnichannel campaigns, POS concepts and events, we bring brands to market in a visible, tangible and effective way.

Our network.
Your strength.

In addition to our core locations in Germany, Switzerland and the USA, we have built up an international network of partners in recent years in order to be able to offer our services to internationally active companies in a tailor-made manner. In this way, we combine local proximity with an international perspective.

How we work

Purpose Playbook

Step by Step: Our bfw tailormade Purpose Playbook is a structured approach to make purpose an effective management tool.

It shows how companies can develop their purpose from identity, market opportunities, and business logic, translate it into clear decision rules, and systematically embed it in leadership, communication, and governance mechanisms. This creates a shared framework that clarifies priorities, accelerates decisions, and makes transformations truly effective.

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